“On January 1984, Apple Computer will introduce the Macintosh. And you’ll see why 1984 won’t be like “1984”.
Those were the words Apple used to introduce their now world famous Macintosh 128K in this video by Ridley Scott:
I was never the owner of this little beige treasure, back in 1984 I had very little interest in computers. But the brilliant author Douglas Coupland understood what this was all about, and in the latest issue of Intelligent Life (Economist magazine – damn the article is not online!!!), he has this excellent article, “The Mac at 25”.
Ah, it irritates me that it’s not online, but anyway, I will give you some of the highlights (after all, Coupland is the master of one liners):
“This inniate friendlines and antrophomorphicity is something other computers have yet to acchieve. It’s what makes Mac an icon, not just another appliance.”
“It’s an interesting measure of how for we’ve come as a society that we have normalised the word “geek” into our language. In 1984 a geek technically meant someone who bites the head off chickens in a travelling circus. Now it defines a person who rules the world.”
“My particular instrument of self-torture was an IBM Selectric… with auto-erase”.
“We’ve all been in situations where we’ve had to piggyback on someone else’s computer for an afternoon or perhaps use the hotel’s business centre and we’ve had to use the system opposite to the one we’re used to. This PC intrusion happens to me once a year or so, and when it does, I look at the keyboard, I look at the screen, and in a flash I know what it must be like to have a stroke.”
“These days you really, really have to work hard and do outrageous things to crash a Mac.”
Well, happy 25! I look forward to the next 25 (written on a Macbook)