Lately, I’ve considered whether I should become a blond blogger. Well, not exactly. But it’s been interesting (and a bit sad, I must admit) to read about some of the most highprofiled girls lately.
In Scandinavia, the young (often blond) female bloggers are high up on the lists. They write about “their lives with clothes, in good times and bad times” as one of the bloggers said it (Ulrikke Lund). And they earn money on it. Much more than I can say! Blondinbella sells ads for between 300 000 – 400 000 Swedish kronor (27 000-37 000 euro) a month. According to Twingly, Blondinbella is the most popular blog in Sweden, Ida Wulff is the 5th most popular blog in Norway. Here are a few more, Linnea Myhre, Ulrikke Lund (just stopped blogging, couldn’t take it any more)
Norwegian magazine D2 had an interesting article about the phenomenon recently.
I’m amazed by these blogging gals and how they have found a commercial niche. But they are also balancing on sharp edge, by revealing hugh chunks of their private lives, a decision that seems to give them lots of traffic, but also some serious problems. I wrote about the confessional Gawker blogger Emily Gould a while ago.
As you understand, I haven’t dyed my hair, but I do once in a while write about clothes (or rather antishopping – the experiment is over, I do shop again, so don’t blame the financial crisis on me). But instead of letting all the blonds have all the fun, I want to drag your attention to some lovely blogging brunettes (ok, I’ve also included some pretty blondes, but guaranteed not lightheaded, favorites) that are blogging about other things than clothes, such as technology, media and politics.
Update: Helena de Groot
At the end, a very blond and beautiful Norwegian politician, Inga Marte Thorkildsen, has recently started blogging. Definitely not a blondinbella, but still, very pink web design!