The data election: High tech and mundane tools in the American election

If the 2008 election campaign was all about CHANGE we can believe in, is 2012 all about DATA they can believe in? Why does it matter which cars Republican voters drive or which beer Democratic voters drink? The candidate who microtarget the voters best, might end up winning the election, which is why it is … Continue reading →

Our new book is out – Norwegian book about social collaboration

Finally, it is now possible to read our book (in Norwegian) about social collaboration and Enterprise 2.0, with lots of Norwegian cases and examples. I’ve written a chapter about engagement and mobilization online, using examples from Norwegian politics (mainly the Labour Party), Origo, online media, individual bloggers and of course Girl Geeks Dinners! You will … Continue reading →

PhD’ing and a tech politics reading tip

A quick update to tell you that I’ve started a very exciting academic adventure. For the next three years, I will work on the research project Social media and agenda-setting in election campaigns (SAC). As some of you know, I started my PhD at the Department of media and communication, University of Oslo, in September. … Continue reading →