When it comes to clothing, women are willing to go a far stretch. And apparently, fans of the Swedish brand Odd Molly are more desperate than others. Just so sad to see that the Odd Molly-folks are not following up the chat going on online about their own brand.
Before I continue with Odd Molly, let me explain the trail of thoughts that let me to the Swedish brand. My reading started with the article about Norwegians selling off their Christmas gifts online two days after Christmas, and I got curios to see what they wanted to get rid of. Among the thousands of articles on sale at Finn.no, I found a beautiful Odd Molly dress. And then I started to search for Odd Molly clothes in London, since I’m going there next week. And this is where I ended up, on a Swedish style blog. I was totally amazed by the comment section of this piece. The blog entry itself is about a stylish Odd Molly jacket the blogger Karin Eriksson wished she owned. The first comment is written 18 September 2005 and the last is entered on 2 January 2008. 65 different comments are posted, mostly about where people can find Odd Molly in different countries.
The Odd Molly company has a comment in the trail as well, but it only says that customers should send an e-mail or call at their office if they want to know where to find the local store. Hey, what kind of customer service is that? And what a lousy web strategy! They should at least make it easy for their customers to find their local store at their web site, and more importantly, keep some more eyeballs online to follow the Molly conversations going on.
(disclaimer – I don’t own any Odd Molly pieces, yet:-)